diff --git a/admin/src/views/Dashboard.vue b/admin/src/views/Dashboard.vue
index 654b010..c3a193c 100644
--- a/admin/src/views/Dashboard.vue
+++ b/admin/src/views/Dashboard.vue
@@ -7,6 +7,21 @@
       <div class="card"><b>{{ d.stats?.aiChatUsed ?? '-' }}</b><span>AI 问答次数</span><i>{{ d.stats?.aiChatUsers ?? 0 }} 人用过</i></div>
       <div class="card"><b>{{ d.stats?.totalTrends ?? '-' }}</b><span>趋势资讯</span><i>含人话解读 {{ d.stats?.trendsWithExplain ?? 0 }}</i></div>
       <div class="card"><b>{{ d.stats?.paidOrders ?? '-' }}</b><span>付费订单</span><i>共 {{ d.stats?.totalOrders ?? 0 }} 单</i></div>
+      <div class="card"><b>{{ visit.pvToday ?? '-' }}</b><span>今日访问 PV</span><i>小程序 + H5</i></div>
+      <div class="card"><b>{{ visit.uvToday ?? '-' }}</b><span>今日访客 UV</span><i>按 IP 去重</i></div>
+      <div class="card"><b>{{ visit.h5Today ?? '-' }}</b><span>H5 访问</span><i>小程序 {{ visit.miniToday ?? 0 }} 次</i></div>
+    </div>
+
+    <div class="row" v-if="(visit.sources7d || []).length">
+      <div class="panel">
+        <h3>访问来源分布（近 7 天）</h3>
+        <div v-for="s in visit.sources7d" :key="s.source" class="bar-row">
+          <span class="bar-name">{{ s.source }}</span>
+          <div class="bar-track"><div class="bar-fill" :style="{ width: srcPct(s.count) }"></div></div>
+          <span class="bar-num">{{ s.count }}</span>
+        </div>
+      </div>
+      <div class="panel grow"></div>
     </div>
 
     <div class="row">
@@ -47,13 +62,19 @@
 import { ref, onMounted } from 'vue'
 import { apiGet } from '../api'
 const d = ref({})
+const visit = ref({})
 function pct(n) {
   const max = Math.max(1, ...(d.value.litByDim || []).map(b => b.count))
   return Math.round((n / max) * 100) + '%'
 }
+function srcPct(n) {
+  const max = Math.max(1, ...(visit.value.sources7d || []).map(s => s.count))
+  return Math.round((n / max) * 100) + '%'
+}
 function fmt(t) { return t ? new Date(t).toLocaleString('zh-CN', { hour12: false }) : '-' }
 onMounted(async () => {
   d.value = (await apiGet('/api/admin/dashboard-v2')) || {}
+  try { visit.value = (await apiGet('/api/admin/visit-stats')) || {} } catch (e) { visit.value = {} }
 })
 </script>
 
diff --git a/admin/src/views/Logs.vue b/admin/src/views/Logs.vue
index fe4e0a6..3620d5e 100644
--- a/admin/src/views/Logs.vue
+++ b/admin/src/views/Logs.vue
@@ -2,6 +2,7 @@
   <div class="page">
     <el-tabs v-model="tab" @tab-change="load">
       <el-tab-pane label="登录/访问日志" name="login" />
+      <el-tab-pane label="访问埋点" name="visit" />
       <el-tab-pane label="管理操作日志" name="admin" />
     </el-tabs>
     <el-table :data="list" stripe v-loading="loading" size="small">
@@ -20,6 +21,16 @@
           <template #default="{ row }">{{ [row.os, row.browser].filter(Boolean).join(' / ') || row.device || '—' }}</template>
         </el-table-column>
       </template>
+      <template v-else-if="tab === 'visit'">
+        <el-table-column label="时间" width="160"><template #default="{ row }">{{ fmt(row.createdAt) }}</template></el-table-column>
+        <el-table-column prop="source" label="来源" width="100" />
+        <el-table-column label="终端" width="150">
+          <template #default="{ row }">{{ [row.os, row.browser].filter(Boolean).join(' / ') || '—' }}</template>
+        </el-table-column>
+        <el-table-column prop="device" label="设备" width="90" />
+        <el-table-column prop="path" label="路径" min-width="200" show-overflow-tooltip />
+        <el-table-column prop="ip" label="IP" width="130" />
+      </template>
       <template v-else>
         <el-table-column label="时间" width="160"><template #default="{ row }">{{ fmt(row.timestamp || row.createdAt) }}</template></el-table-column>
         <el-table-column prop="adminName" label="管理员" width="100" />
@@ -44,7 +55,7 @@ function fmt(t) { return t ? new Date(t).toLocaleString('zh-CN', { hour12: false
 async function load() {
   loading.value = true
   try {
-    const ep = tab.value === 'login' ? 'login-logs' : 'logs'
+    const ep = tab.value === 'login' ? 'login-logs' : tab.value === 'visit' ? 'visits' : 'logs'
     const r = await apiGet(`/api/admin/${ep}?page=${page.value}&limit=${pageSize}`)
     list.value = r.items || []
     total.value = r.pagination?.total || 0
diff --git a/server/src/index.js b/server/src/index.js
index d63e960..856d87c 100755
--- a/server/src/index.js
+++ b/server/src/index.js
@@ -8,6 +8,7 @@ const morgan = require('morgan')
 const rateLimit = require('express-rate-limit')
 
 const connectDB = require('./config/database')
+const { VisitLog } = require('./models')
 const initRoutes = require('./routes')
 const seoRoutes = require('./routes/seo')
 const registerWxMsgRoutes = require('./routes/wxmsg')
@@ -65,6 +66,29 @@ const limiter = rateLimit({
 })
 app.use('/api/', limiter)
 
+// 访问埋点：记录页面级 GET 请求（排除管理后台/认证/健康检查），小程序与 H5 访问均可统计
+app.use('/api', (req, res, next) => {
+  try {
+    if (req.method === 'GET' && !req.path.startsWith('/admin') && !req.path.startsWith('/auth')) {
+      const ua = String(req.headers['user-agent'] || '')
+      const referer = String(req.headers.referer || '')
+      let source = '直接访问'
+      if (referer.includes('servicewechat.com')) source = '小程序'
+      else if (referer.includes('/h5') || referer.includes('wdkj.yuzhiran.com.cn')) source = 'H5'
+      const os = /windows/i.test(ua) ? 'Windows' : /iphone|ipad|ios/i.test(ua) ? 'iOS' : /android/i.test(ua) ? 'Android' : /mac os/i.test(ua) ? 'MacOS' : ''
+      const browser = /MicroMessenger/i.test(ua) ? '微信' : /Mobile Safari/i.test(ua) ? 'Safari' : /Edg\//i.test(ua) ? 'Edge' : /Chrome/i.test(ua) ? 'Chrome' : /Firefox/i.test(ua) ? 'Firefox' : ''
+      const device = /Mobile|iPhone/i.test(ua) || (/Android/i.test(ua) && /Mobile/i.test(ua)) ? '移动端' : '桌面端'
+      VisitLog.create({
+        path: String(req.originalUrl || req.path).slice(0, 120),
+        source,
+        ip: req.ip || '',
+        os, browser, device,
+      }).catch(() => {})
+    }
+  } catch (e) { /* 埋点失败不影响业务 */ }
+  next()
+})
+
 // 健康检查
 app.get('/health', (req, res) => {
   res.status(200).json({
diff --git a/server/src/models/VisitLog.js b/server/src/models/VisitLog.js
new file mode 100644
index 0000000..6efff1e
--- /dev/null
+++ b/server/src/models/VisitLog.js
@@ -0,0 +1,28 @@
+const mongoose = require('mongoose')
+const { Schema } = mongoose
+
+/**
+ * 访问埋点模型
+ * 记录所有 /api 页面级请求（小程序 + H5 + 未知来源），供管理后台访问统计使用。
+ * 与 LoginLog（登录行为）分离：匿名 H5 访问没有用户也能记录。
+ */
+const VisitLogSchema = new Schema({
+  path: { type: String, default: '' },
+
+  // 来源：小程序 / H5 / 直接访问
+  source: { type: String, default: '直接访问', index: true },
+
+  ip: { type: String, default: '', index: true },
+
+  userId: { type: Schema.Types.ObjectId, ref: 'User', default: null },
+
+  os: { type: String, default: '' },
+  browser: { type: String, default: '' },
+  device: { type: String, default: '' },
+
+  createdAt: { type: Date, default: Date.now, index: true }
+})
+
+VisitLogSchema.index({ createdAt: -1 })
+
+module.exports = mongoose.model('VisitLog', VisitLogSchema)
diff --git a/server/src/models/index.js b/server/src/models/index.js
index 4122ce9..422b448 100755
--- a/server/src/models/index.js
+++ b/server/src/models/index.js
@@ -12,6 +12,7 @@ const Feedback = require('./Feedback')
 const Trend = require('./Trend')
 const VerificationCode = require('./VerificationCode')
 const CoinLedger = require('./CoinLedger')
+const VisitLog = require('./VisitLog')
 
 module.exports = {
   User,
@@ -27,5 +28,6 @@ module.exports = {
   Feedback,
   Trend,
   VerificationCode,
-  CoinLedger
+  CoinLedger,
+  VisitLog
 }
diff --git a/server/src/routes/admin.js b/server/src/routes/admin.js
index 63ea2ed..b7058fe 100755
--- a/server/src/routes/admin.js
+++ b/server/src/routes/admin.js
@@ -1,7 +1,7 @@
 const express = require('express')
 const router = express.Router()
 const mongoose = require('mongoose')
-const { User, Order, Knowledge, ShopItem, AdminLog, AIChatQuota, Feedback, LoginLog, Trend, KnowledgeLit, CoinLedger } = require('../models')
+const { User, Order, Knowledge, ShopItem, AdminLog, AIChatQuota, Feedback, LoginLog, Trend, KnowledgeLit, CoinLedger, VisitLog } = require('../models')
 const { authMiddleware, requirePermission } = require('../middleware/auth')
 const ApiResponse = require('../utils/response')
 const logger = require('../utils/logger')
@@ -33,6 +33,54 @@ const logAction = async (req, action, resource, resourceId = null, details = {})
  * 获取仪表盘数据
  * GET /api/admin/dashboard
  */
+// 访问统计（含 H5 / 小程序 / 直接访问）
+router.get('/visit-stats', requirePermission('dashboard:read'), async (req, res) => {
+  try {
+    const startOfDay = new Date(new Date().toLocaleDateString('sv-SE') + 'T00:00:00+08:00')
+    const sevenAgo = new Date(Date.now() - 6 * 86400000)
+    const startOf7 = new Date(new Date(sevenAgo).toLocaleDateString('sv-SE') + 'T00:00:00+08:00')
+    const [pvToday, uvAgg, loginToday, h5Today, miniToday] = await Promise.all([
+      VisitLog.countDocuments({ createdAt: { $gte: startOfDay } }),
+      VisitLog.distinct('ip', { createdAt: { $gte: startOfDay } }),
+      LoginLog.countDocuments({ createdAt: { $gte: startOfDay } }),
+      VisitLog.countDocuments({ createdAt: { $gte: startOfDay }, source: 'H5' }),
+      VisitLog.countDocuments({ createdAt: { $gte: startOfDay }, source: '小程序' }),
+    ])
+    const sources = await VisitLog.aggregate([
+      { $match: { createdAt: { $gte: startOf7 } } },
+      { $group: { _id: '$source', c: { $sum: 1 } } },
+      { $sort: { c: -1 } },
+    ])
+    return ApiResponse.success(res, {
+      pvToday,
+      uvToday: uvAgg.length,
+      loginToday,
+      h5Today,
+      miniToday,
+      sources7d: sources.map(s => ({ source: s._id || '直接访问', count: s.c })),
+    })
+  } catch (error) {
+    logger.error('访问统计失败:', error)
+    return ApiResponse.serverError(res, error.message)
+  }
+})
+
+// 访问日志列表
+router.get('/visits', requirePermission('dashboard:read'), async (req, res) => {
+  try {
+    const page = Math.max(1, parseInt(req.query.page) || 1)
+    const limit = Math.min(50, parseInt(req.query.limit) || 20)
+    const [total, items] = await Promise.all([
+      VisitLog.countDocuments({}),
+      VisitLog.find({}).sort({ createdAt: -1 }).skip((page - 1) * limit).limit(limit).lean(),
+    ])
+    return ApiResponse.success(res, { items, total, page, limit })
+  } catch (error) {
+    logger.error('访问日志查询失败:', error)
+    return ApiResponse.serverError(res, error.message)
+  }
+})
+
 router.get('/dashboard', requirePermission('dashboard:read'), async (req, res) => {
   try {
     const today = new Date()