Files
trade-assistant/backend/app/services/marketing.py
T

137 lines
5.6 KiB
Python

from typing import Dict, Any, Optional, List
from app.ai.router import get_ai_router
import logging
logger = logging.getLogger(__name__)
class MarketingService:
def __init__(self):
ai_router = get_ai_router()
self.ai = ai_router
self._ai_available = len(ai_router.providers) > 0
async def generate(
self,
product_info: Dict[str, Any],
target: str,
style: str = "professional",
language: str = "en",
count: int = 3,
preference_context: Optional[str] = None,
) -> List[Dict[str, Any]]:
name = product_info.get("name", "")
desc = product_info.get("description", "")
if not self._ai_available:
return self._template_fallback(name, desc, target, style, count, language)
results = []
styles = self._get_style_variants(style, count)
for s in styles:
try:
result = await self.ai.marketing(product_info, target, s, language, preference_context)
results.append({
"content": result.get("content", ""),
"style": s,
"provider": result.get("provider_used", "unknown"),
})
except Exception as e:
logger.warning(f"Marketing generation failed for style '{s}': {e}")
results.append({"content": "", "style": s, "error": str(e)})
return results
def _template_fallback(self, name: str, desc: str, target: str, style: str, count: int, language: str) -> List[Dict[str, Any]]:
styles = self._get_style_variants(style, count)
results = []
for s in styles:
if language == "zh":
results.append({
"content": f"{name}】产品介绍\n\n{desc}\n\n我们诚挚向您推荐{name},产品品质优良,价格具有竞争力,欢迎联系我们获取更多信息。",
"style": s,
"provider": "template",
})
else:
results.append({
"content": f"Subject: Introduction of {name}\n\nDear Customer,\n\nWe are pleased to introduce our {name}. {desc}\n\n{self._get_closing(s)}",
"style": s,
"provider": "template",
})
return results
def _get_closing(self, style: str) -> str:
closings = {
"professional": "Looking forward to your favorable reply. Best regards.",
"friendly": "Hope to hear from you soon! Warm regards.",
"urgent": "Please contact us at your earliest convenience. Best regards.",
"benefit_focused": "Don't miss this opportunity to boost your business. Contact us today!",
"storytelling": "Let us help you tell your brand story. Get in touch!",
}
return closings.get(style, closings["professional"])
async def generate_keywords(
self, product_info: Dict[str, Any], language: str = "en", count: int = 10
) -> List[str]:
name = product_info.get("name", "")
desc = product_info.get("description", "")
if not self._ai_available:
words = name.split() + [w for w in desc.split() if len(w) > 4]
return list(dict.fromkeys(words))[:count]
try:
schema = {
"type": "object",
"properties": {
"keywords": {
"type": "array",
"items": {"type": "string"},
}
},
}
text = f"Product: {name}. {desc}"
result = await self.ai.extract(text, schema)
keywords = result.get("data", {}).get("keywords", [])
return keywords[:count]
except Exception as e:
logger.warning(f"Keyword generation failed: {e}")
return []
def _get_style_variants(self, base_style: str, count: int) -> List[str]:
all_styles = ["professional", "friendly", "urgent", "benefit_focused", "storytelling"]
if base_style in all_styles:
all_styles.remove(base_style)
all_styles.insert(0, base_style)
return all_styles[:count]
async def analyze_competitors(
self, product_info: Dict[str, Any], market: str = "US"
) -> Dict[str, Any]:
if not self._ai_available:
return {
"price_range": "Contact us for pricing",
"key_selling_points": [product_info.get("name", "")],
"common_keywords": [],
"market_trends": "AI analysis unavailable. Please configure an AI provider in settings.",
"suggestions": ["Set up an AI provider for competitor insights"],
}
try:
text = f"Product: {product_info.get('name', '')} in {market} market. Category: {product_info.get('category', '')}. Description: {product_info.get('description', '')}"
schema = {
"type": "object",
"properties": {
"price_range": {"type": "string"},
"key_selling_points": {"type": "array", "items": {"type": "string"}},
"common_keywords": {"type": "array", "items": {"type": "string"}},
"market_trends": {"type": "string"},
"suggestions": {"type": "array", "items": {"type": "string"}},
},
}
result = await self.ai.extract(text, schema)
return result.get("data", {})
except Exception as e:
logger.warning(f"Competitor analysis failed: {e}")
return {}